The Solution: Think Yellowstone meets Architectural Digest — rugged, refined, and effortlessly cool. I drew inspiration from western lifestyle, nature, and design to craft a feed that felt authentic to Carbondale while maintaining a polished visual identity (with the occasional cow meme).

As the sole content creator (for most of the time), I handled everything from content strategy and calendar planning to editing and posting. I repurposed existing footage, directed remote shoots, and wrote copy tailored for each platform — ensuring every post told the ranch’s story with consistency, creativity, and character.