Brand Strategy, Brand Identity Design, Copywriting
The Challenge: 16personalities Brewery set out to create a beer that stood for more than just great taste. The goal was to build a brand that made socializing more meaningful—something that brought people together and sparked real connection.
Solution: The brand felt like Nick Miller meets Jessica Day—a little quirky, deeply personable, and built for those who love the simple joy of a good drink and even better company. I imagined the beer as a companion to heartfelt toasts, backyard laughs, and kitchen table conversations that stretch into the night.
I leaned into the idea that flavor should be just the beginning. Everything from the voice to the visuals emphasized warmth, relatability, and shared experience. Whether you're a social butterfly or a thoughtful introvert, this beer was crafted to be the bridge that brings people together.
My roles: brand design, graphic design, creative direction, copy
Tools Used: Adobe Illustrator, Photoshop