Inspiration: Our travels to Hilton properties inspired content rooted in real experiences. From cozy hotel corners to poolside moments, we captured lifestyle visuals that made each stay feel like a memory waiting to happen. We leaned into what makes each brand unique, but found common ground in storytelling that felt authentic, friendly, and scroll-worthy.

I supported the full content pipeline—from ideation to production to final delivery. We built platform-specific strategies, refreshed each brand’s visual identity, and crafted tone-of-voice guides to help them stand out online. Over 7 months, I helped create 400+ deliverables that drove 39K new followers and 200K+ organic impressions.