dumaka foundation
Brand Strategy, Brand Identity Design, Copywriting
The Challenge: Dumaka, a South Florida-based community foundation, needed a brand identity that could grow with its mission. Their existing logo didn’t scale well, lacked versatility across platforms, and failed to resonate with the women, children, and families they serve.
Inspiration: At its core, Dumaka is about empowerment, warmth, and community uplift. I wanted the brand to visually reflect the same hope, strength, and support they pour into their programs and events.
I redesigned Dumaka’s logo and created a flexible brand system rooted in approachability and purpose. The new identity balances professionalism with heart, giving the foundation a cohesive visual language that connects with their audience and scales across every format.
My roles: brand design, graphic design, creative direction, copy
Tools Used: Adobe Illustrator, Photoshop