After a brief surge in Duolingo usage, engagement declined. Our objective is to reinvigorate interest and encourage users to return to the app.
Despite the US having 350-430 languages spoken, around 80% speak only English, leading to misconceptions when hearing other languages. The Don’t Miss Out campaign aims to challenge this perception and encourage cultural inclusivity.
350-430
languages spoken in the Unitied States, making it one of the most linguistically diverse countries in the world…
80%
of Americans speak only English
90%
of the survey participants faced relevant language barriers at least once a year
fomo
That feeling that we’re missing out on conversations, jokes, making friends, etc. because of language barriers
Get monolingual Americans to use Duolingo By using unfamiliar languages & negative imagery Because everyone hates FOMO
