After a brief surge in Duolingo usage, engagement declined. Our objective is to reinvigorate interest and encourage users to return to the app.

Despite the US having 350-430 languages spoken, around 80% speak only English, leading to misconceptions when hearing other languages. The Don’t Miss Out campaign aims to challenge this perception and encourage cultural inclusivity.


languages spoken in the Unitied States, making it one of the most linguistically diverse countries in the world…


of Americans speak only English


of the survey participants faced relevant language barriers at least once a year


That feeling that we’re missing out on conversations, jokes, making friends, etc. because of language barriers

Get monolingual Americans to use Duolingo By using unfamiliar languages & negative imagery Because everyone hates FOMO

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