Wrap up a season-long partnership with Fox Sports in a way that felt bigger than the game itself—something memorable, crowd-pleasing, and scroll-stopping for both fans in the stands and viewers at home.

Game day is more than just football—it’s about community, tradition, and comfort. We wanted to bring a taste of home to the stadium and show up for fans the same way they show up for their teams: with full hearts and empty plates.

We rolled into the Big (Ten) game with our waffle makers blazing, serving up thousands of hot, prize-winning waffles. With a side of Southern hospitality and a flood of syrupy social content, we kept the energy (and syrup) flowing from kickoff to the final whistle.