Dumaka brand identity

  • Dumaka, a South Florida-based community foundation, needed a brand identity that could grow with its mission. Their existing logo didn’t scale well, lacked versatility across platforms, and failed to resonate with the women, children, and families they serve.

  • At its core, Dumaka is about empowerment, warmth, and community uplift. I wanted the brand to visually reflect the same hope, strength, and support they pour into their programs and events.

  • I redesigned Dumaka’s logo and created a flexible brand system rooted in approachability and purpose. The new identity balances professionalism with heart, giving the foundation a cohesive visual language that connects with their audience and scales across every format.

My roles: creative direction, brand design, graphic design

Tools Used: Adobe Illustrator, Photoshop

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