16personalities Brewery set out to create a beer that stood for more than just great taste. The goal was to build a brand that made socializing more meaningful—something that brought people together and sparked real connection.

The brand felt like Nick Miller meets Jessica Day—a little quirky, deeply personable, and built for those who love the simple joy of a good drink and even better company. We imagined the beer as a companion to heartfelt toasts, backyard laughs, and kitchen table conversations that stretch into the night.

We leaned into the idea that flavor should be just the beginning. Everything from the voice to the visuals emphasized warmth, relatability, and shared experience. Whether you're a social butterfly or a thoughtful introvert, this beer was crafted to be the bridge that brings people together.