I help Henrietta Said - an inspiring female-owned brand - to establish a bold, beautiful presence on social by collaborating on every part of its organic content. From inspiration to posting, I touched every piece of the process: pulling visual inspiration, planning content calendars, building shoot schedules and shot lists, capturing content on both iPhone and DSLR, editing assets, writing copy, and posting with current platform optimizations.

I also managed 3 influencer campaigns from start to finish - identifying creators, coordinating gifting, and tracking performance. Those campaigns brought the brand into new audiences' feeds, generating strong engagement and a huge reach.

The result? A cohesive, elevated feed rooted in storytelling, strategy, and scroll-stopping visuals - 100% crafted by hand, with heart.

See some of the work below.