Henrietta Said, an inspiring female-owned brand, needed help establishing a bold, beautiful presence on social media. The goal was to create a cohesive and strategic feed that reflected the brand’s unique voice while standing out visually and connecting meaningfully with its audience.

It’s Carrie Bradshaw meets Reese Witherspoon - bold, feminine, and timeless. I pull in visual inspiration from fashion, lifestyle, and art to shape a feed that feel elevated yet personal.

I collaborated on every part of the brand’s organic content: planning content calendars, building shoot schedules and shot lists, capturing content on both iPhone and DSLR, editing assets, writing copy, and posting with platform-specific optimizations. I also managed 3 influencer campaigns from start to finish—identifying creators, managing concept, and tracking performance to ensure strategic alignment and engagement.